Thursday, March 20, 2014

Sonia Kashuk Launches Spring 2014 Collection at Target

Since the makeup line's beginnings, Sonia Kashuk has fulfilled her goal of providing department store quality products to the mass market and another year that sees her success. Kashuk's Spring 2014 Collection, released this month, introduces "new formulas for flawless skin, luxe metallic shadows and bold bright for lips and cheeks for an easy take on summer beauty." 

About Sonia Kashuk

A Midwest native, Sonia arrived in New York and discovered the world of fashion. Her experience as a makeup artist, boasting capabilities of transforming any face into a richly photogenic canvas, quickly established her reputation. This was her bridge to becoming an accomplished designer. She has a personal hand when creating performance-based makeup formulas-blended from the highest quality ingredients to the high-end packaging that showcases her upscale but pocket friendly products.

Sonia Kashuk signed a deal with Target in 1998, creating a strong and creative partnership to "break new ground in retail". Her goal: to provide quality products outside the department stores, available to the mass market. 

Even today, Sonia continues to take an active hand in hunting for the best material; exploring textures, shapes and colors; and relentlessly working until her unique vision is achieved and the products are created with the highest standards. With Sonia Kashuk, luxury meets fun, glamour meets accessible, beauty is reality.

Spring 2014 Collection

New Makeup Introductions: Sonia Kashuk's 2014 Spring collection introduces several new makeup products:

  • NEW Chic Luminosity Glow Powder: Captures light for a smoother-looking complexion and lit-from-within glow. Awakens and refreshens the skin for a bright, naturally polished finish.
  • NEW Undetectable Loose Powder: Setting powder that absorbs excess oil and diffuses light to soften fine lines and imperfections.
  • NEW Undetectable Pressed Powder: A weightless, microfine pressed translucent powder.
  • NEW Dewy Luxe Lip & Cheek Balm: A multi-tasking balm that impart sheer but brilliant color to lips and cheeks.
  • NEW Liquid Line Precision Marker: An easy-to-apply liquid eyeliner.
  • NEW Pearlescene Longwear Creme Shadow: Luxe, long wearing cream metallic shadows with light diffusing and moisturizing properties.
  • NEW Brush Couture Brushes: Sonia Kashuk introduces two different brush sets: brush couture five-piece brush set, which includes five quality brushes (powder/blusher brush, foundation brush, large shader brush, crease brush and pointed eye liner brush) with snake-inspired print  and brush couture four-piece brush set, which include four quality travel brushes (dense blusher brush, angled duo fiber crease brush, eye shadow brush, and smudge brush) with chic gingham print. A brush couture kabuki brush is also now available.

Check it out and let us know what you think about Miss Kashuk's Spring 2014 collection. 

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