Thursday, September 19, 2013

Phillip Lim Releases New Fashion Line At Target

Way to go Target. Another thing to buy when I originally walked into Target for one bottle of makeup remover. 

Thai-Chinese descent American fashion designer, Phillip Lim released a fashion line on September 16, 2013 with Target. Did I just say that the co-founder and creative director of 3.1 Phillip Lim, the awardee of the 2007 award for Emerging Talent in Womenswear, and the awardee for the Council's Swarvoski award for Menswear released a fashion line at Tar-zhay?!? 

Why yes, yes I did.

Target has positioned themselves as a store with quality items without the tears and regret after purchase. They are definitely maintaining their chic alter ego by continuously bringing in more and more quality and affordable fashion collections for both men and women. 

Branding it as the chic on the go collection, Phillip Lim's fashion line pays homage to whimsical clothing and accessories for both men and women.  His line includes little black dresses, trench coats (perfect for the cooling weather), fun and flirty bags, and bold and lively print.  

This fashion line is so coveted that there was a disturbance at a Target store in West Hollywood. While the shopping was friendly and polite at the beginning, the peace soon ended when a new pallet of Lim bags were brought out to replenish inventory. 

With flailing arms, pushing and shoving, the women swooped in left and right of the employees stocking the shelves! Lim you know how to drive the women wild. One shopper, Crystal Martin, was quoted saying, "It was out of control. This was painful. It was crazy." 

So let's preview what this awesome, spunky and beautiful collection looks like:


Beautiful dresses that impress

Bold and fun prints are included

The coveted purses

Just in time for fall outerwear


Snazzy shoes

Manly but comfortable shirts and polos


Just in time for fall outerwear

Men's accessories

Prices for Lim's collection at target range of $19.99 to $299.99, a far cry from what his normal collections run for (try scooting that decimal place one more to the right. Yikes!). His items are available in store and online (items limited due to current demand). 

Here is a perfect example of fashionista smarts. While not super cheap (e.g. Walmart), this fashion line also isn’t running in your typical designer brand price range. It’s a good balance of finding fashion that fits your budget and is manufactured with style and quality material.

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